About

Explore my work below

A series of case studies encompassing my work at un:hurd music and my passion projects along the way.

User inteviews

A/B testing

End-to-end

Making Membership Memorable

An unclear membership offering caused falling revenue. An A/B tested paywall update, introduction of a post subscription flow and better feature discovery resulted in a 23% increase in conversion.

Prototyping

Usability testing

End-to-end

Credit System: a Payment Process Overhaul

An overhaul of the payment process of un:hurd music's most popular feature feature: playlist pitching. This update increased pitching revenue by 47%.

User interviews

Protoyping

Usability testing

Wireframing

Release Cycles: Introducing Discovery

Release Cycles is a calendar-based marketing plan, designed to lift the veil of mystery how to release and market music. Release Cycles has been used by over 13K artists, with satisfaction scores of 85%.

Responsive Design

The un:hurd Web App: A Screen-By-Screen Redesign for Web

A full redesign of all features on un:hurd music's iOS app, delivering their products into the hands of more artists.

End-to-end

Personalisation

Fan Hub: Creating Configurable Microsites for Musicians

A website creation tool for musicians, allowing artists to create a central destination for their fans to find up to date information with ease.

Wireframing

Illustration

Art direction

Concept

Designing Lana: An Illustrated Library in Your Pocket

Lana is a concept for a native iOS e-book app, removing the cost barrier to the purchase of e-books allowing users to loan rather than purchase, a library in your pocket.

Prototyping

Wireframing

Concept

Intuit: A Concept for a Language-Based AI Budgeting Assistant

Intuit is a cutting-edge fintech app concept that leverages innovative AI technology to assist users in achieving their saving goals.

Concept

User research

Art direction

Illustration

Oodle: A Concept for a Co-operative recipe app

Oodle is a concept for a recipe app designed specifically to take the frustration out of cooking with others. Let Oodle figure out who does what, and enjoy the process.